Outside Color ~ M. Chirimuuta

May 26, 2015 @ NewRepublic

outside color

In her new book Outside Color, University of Pittsburgh professor M. Chirimuuta gives a serendipitously timed history of the puzzle of color in philosophy. To read the book as a layman feels like being let in on a shocking secret: Neither scientists nor philosophers know for sure what color is. “Of all the properties that objects appear to have,” Chirimuuta writes, “color hovers uneasily between the subjective world of sensation and the objective world of fact.”

 

Read more at New Republic

Salmon Pink & SalmonFan

December 3, 2014 @ MoC; image and SalmonFan news via SensationalColor

“The often pink-fleshed fish (from the Latin ‘salmon’) gives its name to the color salmon, but the salmon’s flesh doesn’t have to be pink –in fact, it is frequently white. Nevertheless, many Americans believe that salmon should be pink to be good. Over half a century ago the legendary advertising genius Elmer Wheeler (he coined the slogan “Don’t sell the steak –sell the sizzle”) was hired by a West Coast salmon cannery to get people to eat the white variety and learn that it is just as tasty. Wheeler had new labels pasted on every can of the company’s huge stock, each of them bearing the slogan: “this salmon guaranteed not to turn pink in the can.” ”

Color greatly influences the food we purchase. Farmed salmon are naturally the same plain gray as tilapia or cod. To make up for this color deficit, salmon farmers feed their fish doses of carotenoid pigments.With the help of the SalmoFan’s color swatches, the fish sold persuades (or tricks) customers into thinking that their chain store’s coho is fresher, healthier and wilder than it really is.

Color greatly influences the food we purchase. Farmed salmon are naturally the same plain gray as tilapia or cod. To make up for this color deficit, salmon farmers feed their fish doses of carotenoid pigments.With the help of the SalmoFan’s color swatches, the fish sold persuades (or tricks) customers into thinking that their chain store’s coho is fresher, healthier and wilder than it really is.

Interaction of Color ~ Joseph Albers

October 27, 2014 @ YalePress itunes

9780300115956
Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience. Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.

Read more at Yale

And the App ….

The classic text achieves its full, interactive potential in this stunning new application for iPad. The full app is free to download, and allows you to sample Chapter 10, including accompanying text, video commentary, two interactive plates, and the palette tool. The complete app–featuring the full text, 125 plates, 60 interactive studies, and over two hours of video commentary—can be unlocked through an in-app purchase, and features the following:

• Full text and plate commentary, describing Albers’s renowned principles on how to see and understand color.

• Over 125 original color studies, including flaps and moving pieces.

• Over 60 interactive plates that reproduce the experience of working with paper, a captivating feature inspired by Albers’s teaching methodologies.

• A beautiful new palette tool, in which colors are manipulated like paper.

• The ability to create, save, and export your final designs and palettes into any vector-based design software.

• Over two hours of video commentary, including archival video of Albers and interviews with experts explaining key principles, making even the most challenging problems easy to understand.

• Interviews with leading designers and artists explaining how they use color in their professional practices.

This revolutionary new digital edition will transform the way color is taught and understood among teachers, students, designers, artists, and anyone interested in learning how to perceive and use color.

Read more at itunes

Color for Designers: Exploration, Theory, & Application

October 17, 2014 @ CreativeLife

with Richard Mehl.

In Color for Designers: Exploration, Theory, & Application, Richard Mehl will give you a foundational understanding of color theory principles and demonstrate how to apply them. Richard has studied alongside design legends, Paul Rand, Bradbury Thompson and Herbert Matter and in this class he’ll share insights gleaned from 12 years of teaching and writing about color in design.

Richard takes an accessible approach to the serious study of color. You’ll be exposed to a relevant series of ideas and skills by exploring a range of analog and digital projects. Richard will discuss:

  • Color terminology and meaning
  • How to view color in context
  • Contrast grids and color illusion
  • Tips for creating harmonious color palettes

In Color for Designers: Exploration, Theory, & Application you’ll develop a new awareness and sensitivity to color that will bolster your confidence in your personal and professional design work.

Read more at Creative Life