Salmon Pink & SalmonFan

December 3, 2014 @ MoC; image and SalmonFan news via SensationalColor

“The often pink-fleshed fish (from the Latin ‘salmon’) gives its name to the color salmon, but the salmon’s flesh doesn’t have to be pink –in fact, it is frequently white. Nevertheless, many Americans believe that salmon should be pink to be good. Over half a century ago the legendary advertising genius Elmer Wheeler (he coined the slogan “Don’t sell the steak –sell the sizzle”) was hired by a West Coast salmon cannery to get people to eat the white variety and learn that it is just as tasty. Wheeler had new labels pasted on every can of the company’s huge stock, each of them bearing the slogan: “this salmon guaranteed not to turn pink in the can.” ”

Color greatly influences the food we purchase. Farmed salmon are naturally the same plain gray as tilapia or cod. To make up for this color deficit, salmon farmers feed their fish doses of carotenoid pigments.With the help of the SalmoFan’s color swatches, the fish sold persuades (or tricks) customers into thinking that their chain store’s coho is fresher, healthier and wilder than it really is.

Color greatly influences the food we purchase. Farmed salmon are naturally the same plain gray as tilapia or cod. To make up for this color deficit, salmon farmers feed their fish doses of carotenoid pigments.With the help of the SalmoFan’s color swatches, the fish sold persuades (or tricks) customers into thinking that their chain store’s coho is fresher, healthier and wilder than it really is.

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