September 29, 2014 @ HuffingtonPost
You’ve probably never thought about it, but try to imagine an ideal hotel bed that isn’t white, and you’ll see what we mean. And yet we all spend time trying to find colorful quilts and crazy bohemian-print sheets for our bedrooms at home… what’s the deal?
Turns out white is a symbol of luxury, and the bet is that you’ll feel more luxurious — and sleep more luxuriously! — in a white bed.
“Visually, the idea of the white bed is important,” said Erin Hoover, vice president of design for Westin and Sheraton hotels. “Something about an all-white bed connotes luxury and a good night’s sleep.”
When Westin pioneered its now-famous Heavenly Bed in the 1990s, Hoover says, the idea of an all-white hotel bed was an unpopular one — hotels mostly used colored bedspreads, which were easier to keep clean. But after seeing the results of trial testing, Westin designers were convinced there was only one way to go.
“The all-white bed created this halo effect — people thought a room had been renovated, even if it was just the bed that had been changed,” Hoover explained. “It had a huge impact.”
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