May 28, 2014 @ Smithsonian
Multi-award-winning series “Reading Rainbow,” (1983 – 2009) designed to inspire a love of books and reading in young viewers, is a cultural touchstone for many Americans, and now the show’s team is counting on that to fund a new version, designed for the web. In 2006, the show’s run on TV came to an end, though it stayed on the air with reruns through to 2009. Now, LeVar Burton and the rest of the team want to bring Reading Rainbow back as a website. They’re over on Kickstarter right now trying to raise $1,000,000 over the next 35 days to develop and launch a subscription-based web service. The team released a hit iPad app in 2012.