The Psychology of Color


Have you ever wondered why money is green or why school buses are yellow? You may be surprised to learn that there is science, not just personal preference, behind these color choices.  Color goes deeper than just all those aisles of paint chips at the home improvement store.  Color has an effect on us and our environment whether we realize it or not.


Yellow can raise spirits and self-confidence.  It is generally happy and boosts creativity.  Yellow can help clear your head, allowing you to make good decisions and be organized.  It is also a universal sign of caution (i.e. school buses and crime scene tape).


Red, the color of love, can raise blood pressure, stimulate the adrenal glands and increase your appetite.  Red can also incite feelings of anger or aggression.  Not to worry though, pink has the opposite effect as it is calming and nurturing.


Olive Green can…

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