On Radiant Orchid

December 11, 2013 @ HauteTalk

Well, it looks like a kind of purple-y pink. The tropical shade is a color-wheel contrast to last year’s green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “[Radiant Orchid] is a little different, it’s a little off the beaten path, and it’s not a primary color,” she explains. “It’s an invitation to innovation. The purple family offers [an] opportunity to do creative things.”

And, she said, that’s what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”

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