August 11, 2013 @ Shanghaiist
Made its debut in China.
The Color Run is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the finish line with a gigantic “Finish Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations.
See more pictures @ Shanghaiist