On the Importance of Color Trends in Product Design

June 12, 2013 @ Terra

“When the economy is strong, people will spend money on a color that’s out of their comfort zone,” she says. “When the economy shrinks, people make more conservative color choices. You’re not going to plunk down a couple of grand on an orange sofa when times are tight–you want a color that’s going to stand the test of time, not immediately feel dated.”


Read the whole article @ Terra


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