January 4, 2013 @ Gizmondo

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Scientists have discovered that an orange or creme-colored cup definitely makes chocolate taste better, while a white or red cup will not enhance the flavor. The discovery demonstrates once again that our taste buds are definitely influenced by the colors our eyes perceive.

Published in the Journal of Sensory Studies, the research by scientists at the Polytechnic University of Valencia and Oxford University involved 57 participants. They had to taste the same type of hot chocolate in cups of four external colors—white, creme, red and orange—and white interior. The results were clear: all of them thought the chocolate in the orange and creme cups was better than the others, even while it was the exact same type.

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