The Salmon Pink of Financial Times

11.10.2012 @ MediaDecoder



According to The Financial Times’s Web site, the paper is a “distinctive shade of salmon pink.” The paper, first published in 1888, tinted its pages in 1893 to distinguish itself from its rival, The Financial News, in what the Financial Times described as “a masterstroke which made it immediately distinguishable from its main competitor.” David Kynaston wrote in the book “The Financial Times, a Centenary History” that it grew progressively pinker over the years.



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