Color Reactions are Based on Culture

16.10.2012 @ WhatMakesThemClick


What does red mean? – To an accountant or financial person red is a bad thing. It means that they are losing money. The presenter had to explain that they had just picked red as a random color.

Colors have associations and meanings — Red means “in the red” or financial trouble, or it could mean danger. Green means money, or “go”. You want to pick colors carefully since they have these meanings.


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