A few years ago, French artist Pierre David was invited by the Museum of Modern Art Brazil to create an installation that addressed identity and diversity in the South American country. Hoping to involve Brazilians directly in the project, Pierre asked 40 museum employees and art students to pose shirtless in a series of portraits. He organized the shots into a Pantone-inspired swatch library, and asked an industrial paint company to mix 40 cans of paint to match the participants. The final exhibit featured a “swatch” library of colors designed by Superscript studio, and a lineup of paint cans labeled with the features of each model…..
Human Pantone is meant to celebrate the remarkable diversity of skin colors. Because, David notes, just as flesh-toned band-aids don’t match anyone’s real skin, no one will ever exactly match up to a single swatch in his library. Which is actually really cool [… ]