Koreans fancy brown cars

May 20th, 2012 @ Korea Herald

Drivers embrace more colors in their cars with brown becoming the new black

When Kia Motors took the wraps off its new premium sedan K9 early this month, the automaker carried out an experiment by introducing the car in brown rather than typical black.

Brown is gaining popularity in overseas markets, especially Europe, as the color goes well with the beige seat covers of high-end cars. And now Korean drivers are recognizing the color’s beauty […]

MORE @ Korea Herald

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