A Flash of Green Enhances Creativity

March 20, 2012 by Tom Jacobs @ MillerMcCune

New research finds brief exposure to the color green appears to stimulate inventiveness.

According to newly published research, innovative thinking seems to be stimulated by the color green.

A research team led by University of Munich psychologist Stephanie Lichtenfeld reports the color of limes and leaves “has implications beyond aesthetics.” Specifically, a glimpse of green appears to activate “the type of pure, open (mental) processing required to do well on creativity tasks.”

The researchers found this effect with different groups of people, different tests of creativity, and differently designed experiments. Participants exposed to green outperformed those exposed to white, gray, red, and blue, respectively, suggesting there is something unique about the color as a creative catalyst […]

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