I don’t need the color pink to remind me of breast cancer.

August 24, 2011 by by Mhaire Fraser @ care2


A case in point: The Pink Ribbon. Most of us have seen it, worn it, know what it stands for and even believe in the cause. We probably, in some form or another, have defended it and know that October is Breast Cancer Awareness month. Indeed, the icon overtakes most others. So you would think that the color pink would create a learned association with breast cancer awareness and the likelihood of donating to the (very well known) cause […]

[…] Dr. Putoni explains this through the means of the Psychology of Fear. That is, thoughts of cancer are scary, and we want to get away from thoughts of them as a quickly as possible, and so don’t want to donate or remember. Okay. Maybe. However, I don’t see pink as a threat, and I am constantly aware of Breast Cancer […]



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