Harvard Business Review Shows Women Are Turned Off By The Color Pink

July 27, 2011 by Connie Wang @ Refinery29

A new paper published by the Harvard Business Review revealed that for breast-cancer initiatives, pink as a brand color is actually putting women on the defensive, making them less likely to donate to cancer research. The reasoning behind this is that pink triggers women to think about gender in tandem with threatening issues (like cancer), which sets off all sorts of strong denial mechanisms. What does this mean for the color in general? When tied to a nasty, threatening entity, pink actually makes women less responsive instead of more likely to participate. So then, what should be the first order of business? Dye all Crocs pink […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s