Bright Colors Struggle to Bloom in South Korea’s Silver-Car Nation

July 7, 2011 by Evan Ramstad @ Online WSJ

Three Dull Hues Adorn Nearly 90% of Autos; Mr. Park’s Pink Coupe Draws Stares

CHANGWON, South Korea—Park Chang-min bought a white sports car two years ago and then had it painted pink.

Pink cars are rare all over the world, but they’re a form of social rebellion in South Korea, where nine out of 10 cars are silver, black or white.

From behind the car’s darkened windows, Mr. Park watches as people stare, point and sometimes take pictures as he drives around this industrial city on the country’s southern coast. He has even found mothers taking pictures of their children in front of his car. “Kids love my car,” Mr. Park says.


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